For telehealth companies

Measure sign-ups and bookings. Leave the intake out of it.

Telehealth funnels ask health questions before checkout, often in a web app with its own tags. COMPLI3D reports each step that matters to your ad networks as a click ID and an opaque code, after the visitor opts in.

Typical telehealth funnel · beforeSample data
  • /start?condition=anxietyQuery string in pixel URL
  • intake_step_2Answers in event parameters
  • purchasePlan name sent as content
  • app.example.orgTags load before consent
What typically leaks

Four places a telehealth funnel gives itself away.

  • Intake questionnaires

    Single-page apps often push each answer to the data layer, where any tag can read and send it.

  • Plans and checkout

    Plan and product names, such as a medication or a condition, become content parameters on purchase events.

  • Condition landing pages

    Paths and query strings like ?condition=anxiety travel with every page view and sign-up.

  • The logged-in web app

    Tags inside the patient app can send screen names and account IDs, often outside the marketing site's consent flow.

The fix

Each leak, mapped to the part that closes it.

Where it leaksProductWhat changes
Intake questionnaires
ProductConversion Relay
What changesOnly the steps you choose are reported, as codes. Answers never leave.
Plans and checkout
ProductConversion Relay
What changesPurchases relay as a code. No plan or product name is sent.
Condition landing pages
ProductConversion Relay
What changesPaths and query strings are removed. The click ID is the only link to the ad.
The logged-in web app
ProductConsent Gateway
What changesTags in the web app are held until opt-in, under the same policy as the marketing site.
Conversions that matter

The four events growth teams care about.

Each one keeps its full name in your dashboard and reaches the ad network as a code.

  • Sign-ups

    An account is created.

    Sent to ad networks as c_8a5f
  • Intake finished

    The questionnaire is complete. Nothing in it is sent.

    Sent to ad networks as c_31e7
  • Visits booked

    A first appointment is scheduled.

    Sent to ad networks as c_5b17
  • Subscriptions started

    A paid plan begins, with no plan name attached.

    Sent to ad networks as c_7f3a
Regulations to know

What applies to telehealth companies.

FTC · 16 CFR Part 318

Health Breach Notification Rule

Applies to many health apps and services not covered by HIPAA. The FTC treats unauthorized sharing of health data, including with ad platforms, as a breach that requires notice. Amended in 2024. [VERIFY]

HHS OCR · 45 CFR Parts 160 and 164

Online tracking guidance

Applies where your clinical entity is HIPAA-regulated. Revised in 2024 and partly vacated by a federal court. [VERIFY CURRENT STATUS]

Read on HHS.govNot legal advice.
Washington · RCW 19.373

My Health My Data Act

Covers consumer health data held by companies HIPAA does not reach, requires consent before it is collected or shared, and allows private lawsuits. [VERIFY]

Read RCW 19.373Not legal advice.
Questions

From telehealth growth teams.

Ask us something else
Are we covered by HIPAA or by the FTC rule?

It depends on how your company and its medical groups are set up. Many telehealth companies have parts under each. Ask your counsel. [VERIFY]

Our funnel is a single-page app. Will Conversion Relay see each step?

It sees the steps you send to it, and reports each as a code with the click ID. Answers and screen names are never part of what is sent.

We advertise a treatment by name. Is that a tracking problem?

The ad itself is a policy question for each network. On your site, COMPLI3D keeps product and plan names out of what is sent back, so purchases reach the network as a code.

Do we still need a consent banner?

Yes. Consent Gateway is the banner and the control behind it. Nothing optional loads until the visitor chooses.

Free tracking scan

See what your telehealth funnel sends today.

A report of every script that loads before consent and where it sends data.

Or book a demo