COMPLI3D vs Google Analytics
They do different jobs today. Here is where each fits, where they overlap, and how to run both safely while First-Party Analytics is on its way.
Facts about Google Analytics are marked [VERIFY] until confirmed against Google's current documentation. Last reviewed [DATE].
Short version
Google Analytics is a full analytics suite. [VERIFY] COMPLI3D decides whether it loads, and sends ad conversions without identifiers. Our own analytics, hosted under a business associate agreement, is coming soon.
Feature by feature.
| Capability | COMPLI3D | Google Analytics |
|---|---|---|
| Main job | Consent control and PHI-free ad conversions | Website and app analytics [VERIFY] |
| Business associate agreement | Available [VERIFY PLAN SCOPE] | [VERIFY] |
| Holds scripts until opt-in | Yes, every script | Consent Mode adjusts tags to the visitor's choice [VERIFY] |
| Removes page URLs before data leaves | Yes | [VERIFY] |
| Sends ad conversions server-side | Click ID and opaque code only | Can share conversions with Google Ads [VERIFY] |
| Tag management | Through the gateway | Separate product: Google Tag Manager [VERIFY] |
| Visit and page reports | Coming soon | Visit, page and funnel reports [VERIFY] |
| Where data is processed | [REGION] | [VERIFY] |
| Price | [PRICE] | Free edition and a paid enterprise edition [VERIFY] |
What actually differs.
Where the data goes
Google Analytics collects visit data in the visitor's browser and sends it to Google. [VERIFY] COMPLI3D receives conversion events on its own servers, removes identifiers, and sends each ad network only a click ID and an opaque code.
Who signs what
We sign a business associate agreement covering the data we process. [VERIFY PLAN SCOPE] Whether Google offers one for Google Analytics is listed above as unconfirmed. [VERIFY]
What you can report on
Google Analytics has years of reporting depth. [VERIFY] COMPLI3D today reports on scripts, consent and conversions. Visit reports arrive with First-Party Analytics.
When Google Analytics may be the better fit.
Your pages say nothing about health
If no page, form or URL could reveal a visitor's care, the risk COMPLI3D addresses may not apply to you.
You need deep visit reporting now
Funnels, cohorts and audiences are Google Analytics strengths. [VERIFY] First-Party Analytics is not yet available.
Your counsel has cleared your setup
If your configuration has been reviewed and approved, keep it, and run our free scan to confirm nothing changed.
Run both safely, then switch.
- Install the gateway snippet.Google Analytics now waits for Analytics consent.
- Move Google Ads conversions to the relay.Stop importing goals from analytics; send codes server-side.
- Join the First-Party Analytics waitlist.We'll help map your reports when it opens.
- Retire Google Analytics when ready.Remove it from the gateway; nothing else on the page changes.
Can I keep Google Analytics with COMPLI3D?
Yes. Consent Gateway holds it until a visitor opts in to Analytics.
Does COMPLI3D replace Google Analytics today?
Not yet. First-Party Analytics is coming soon. Today we handle consent and ad conversions.
Is Google Analytics covered by a business associate agreement?
We have not confirmed this. Check Google's current terms and ask your counsel. [VERIFY]
Who wrote this comparison?
The COMPLI3D team. We mark anything we have not confirmed about another product, and we update the page when it changes.
See what Google Analytics sends from your site.
A report of every script that loads before consent and where it sends data.