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COMPLI3D[MICROSOFT ADVERTISING LOGO]

Microsoft Advertising conversions, without UET on your pages.

Conversion Relay imports each conversion into Microsoft Advertising from our servers. Microsoft receives the msclkid from its own ad, a goal name and a time. The UET tag stays off your site.

API · Microsoft Advertising offline conversion import [VERIFY]

Click ID · msclkid [VERIFY]

Live
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What gets sent

What Microsoft receives, and what it never does.

Sent
ApplyOfflineConversions · OfflineConversionSample
// one item in OfflineConversions [VERIFY]
{
  "MicrosoftClickId": "f2b1c0d4example0000",
  "ConversionName": "c_7f3a",
  "ConversionTime": "2026-11-15T19:02:00Z"
}

MicrosoftClickId carries the msclkid from the Microsoft ad. The goal name is the opaque code. Field names and required values to be confirmed against Microsoft's current documentation. [VERIFY]

Never sent
  • HashedEmailAddressremoved
  • HashedPhoneNumberremoved
  • page URL · referrerremoved
  • IP address · user agentremoved
  • service · locationremoved

Names, emails, phone numbers, page addresses and device details stay with you.

Setup

Five steps, mostly in Microsoft Advertising.

No code on your servers. [SETUP TIME]

  1. Connect your Microsoft Advertising account.
    Sign in with Microsoft and choose the account. [VERIFY]
  2. Check auto-tagging of msclkid is on.
    It adds the click ID to your ad links. Without it there is nothing to match.
  3. Create an offline conversion goal for each code.
    Name each goal with its code, for example c_7f3a. [VERIFY]
  4. Retire the UET tag.
    Consent Gateway holds it from day one. Remove it from your pages when ready.
  5. Check delivery.
    See each import in the delivery log, and the import history in Microsoft Advertising. [VERIFY]
Supported conversions

What you can send to Microsoft Advertising.

  • Form submissions

    Contact, insurance verification, assessment and appointment forms.

  • Qualified calls

    From CallTrackingMetrics, imported with the msclkid from the visit.

  • Chat starts

    The first message a visitor sends.

  • Offline outcomes

    Admissions or bookings from your CRM, matched by msclkid. [VERIFY CRM SUPPORT]

Questions

About Microsoft Advertising.

Ask us something else
How long after a click can a conversion be imported?

Microsoft sets a window between the click and the import. Conversions outside it are rejected, and the delivery log shows which ones. [VERIFY]

Can automated bidding use these goals?

Offline conversion goals can be used for bidding like other goals. Check your campaign settings. [VERIFY]

Does Microsoft restrict health-related advertisers?

Microsoft applies its own policies to health-related ads and audiences. Check your account against its current policies. [VERIFY]

Do I keep the UET tag on my pages?

No. Consent Gateway holds it from the moment the snippet is installed, and you can remove it once the relay is live.

Next step

See what your UET tag sends today.

A report of every script that loads before consent and where it sends data.

All integrations