Guides for marketing and compliance teams.
Plain explanations of tracking, consent and the rules around them. Every regulatory piece cites its source and is not legal advice.
All resources
How server-side conversions work for healthcare ads
Click IDs, opaque codes and what each ad network needs to attribute a conversion.
What to do about a wiretap demand letter
What these letters claim, what to gather before you call counsel, and how to see what your site actually loads.
HHS online tracking guidance: where it stands
The bulletin, its revision and the court decision, with links to each source. [VERIFY CURRENT STATUS]
Consent before load
No optional script runs until the visitor opts in. Not while the banner is open, and not as a fallback.
PHI in page URLs
When a page address names a condition or service, a script that sends the address can send health information with it.
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Regulatory updates, once a month.
New guidance, court decisions and what they mean for your tracking. No health information asked.
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A report of every script that loads before consent and where it sends data.