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COMPLI3D[GOOGLE ADS LOGO]

Google Ads conversions, without the Google tag on your pages.

Conversion Relay uploads each conversion to Google Ads from our servers. Google receives the gclid from its own ad, a conversion action and a time. The page, the form and the person stay with you.

API · Google Ads API, click conversion upload [VERIFY]

Click ID · gclid [VERIFY]

Live
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What gets sent

What Google Ads receives, and what it never does.

Sent
POST customers/{customer_id}:uploadClickConversionsSample
// one item in the "conversions" array [VERIFY]
{
  "gclid": "EAIaIQobChMIexample0000",
  "conversion_action": "customers/0000000000/conversionActions/0000000",
  "conversion_date_time": "2026-11-15 14:02:00-05:00"
}

The gclid carries the click from the Google ad. The conversion action is named with the opaque code, for example c_7f3a, inside your Google Ads account, so the upload carries only its ID. Required fields and consent signals to be confirmed against Google's current documentation. [VERIFY]

Never sent
  • user_identifiers.hashed_emailremoved
  • user_identifiers.hashed_phone_numberremoved
  • user_identifiers.address_inforemoved
  • user_ip_addressremoved
  • custom_variablesremoved
  • cart_dataremoved

Enhanced conversions for leads would hash and send email and phone numbers. COMPLI3D does not use them; attribution relies on the click ID.

Setup

Six steps, most of them in Google Ads.

No code on your servers. [SETUP TIME]

  1. Connect your Google Ads account.
    Sign in with Google and choose the account, or a manager account and its client accounts. [VERIFY]
  2. Check auto-tagging is on.
    Auto-tagging adds the gclid to your ad links. Without it there is no click ID to match.
  3. Create a conversion action for each code.
    Use the import option for conversions from clicks, and name each action with its code, for example c_7f3a. [VERIFY]
  4. Map conversions to codes.
    Choose which conversions go to Google Ads. Each keeps its full name in your dashboard.
  5. Retire the Google tag.
    Consent Gateway holds the Google tag from day one. Remove conversion tags from your pages when ready.
  6. Check delivery.
    See each upload in the delivery log, and its status in Google Ads conversion diagnostics. [VERIFY]
Supported conversions

What you can send to Google Ads.

  • Form submissions

    Contact, insurance verification, assessment and appointment forms.

  • Qualified calls

    From CallTrackingMetrics, uploaded with the gclid from the visit.

  • Chat starts

    The first message a visitor sends.

  • Offline outcomes

    Admissions or bookings from your CRM, matched by gclid. [VERIFY CRM SUPPORT]

Questions

About Google Ads.

Ask us something else
Will Smart Bidding still learn from these conversions?

Yes. Each conversion arrives with the gclid from the ad click, which is what bidding learns from. The conversion action's name is a code, so Google never sees what the conversion was.

What about clicks that carry gbraid or wbraid instead of a gclid?

Some clicks from Apple devices carry those parameters instead. Whether Conversion Relay uploads them is to be confirmed. [VERIFY]

Does Google restrict health-related advertisers?

Google applies its own policies to health-related ads, including limits on personalized advertising. Check your account and campaigns against Google's current policies. [VERIFY]

Do we still need Google Tag Manager?

Not for conversions. Consent Gateway holds Tag Manager and the Google tag until a visitor opts in, and Tag Management can replace it as your control point.

Next step

See what the Google tag sends today.

A report of every script that loads before consent and where it sends data.

All integrations