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For addiction treatment providers

Measure admissions from paid ads. Leave the patient out of it.

Treatment sites run on calls, insurance checks and chat. COMPLI3D reports each one to your ad networks as a click ID and an opaque code, after the visitor opts in.

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Typical treatment site · beforeSample data
  • /detox/alcoholURL sent to 3 platforms
  • /verify-insuranceForm auto-captured
  • chat_startedIncludes page path
  • call_tracking.jsLoads before consent
What typically leaks

Four places a treatment site gives itself away.

  • Service pages

    Paths like /detox/opioid or /residential travel with every page view a pixel records.

  • Insurance verification forms

    Enhanced matching and auto-capture can pick up names, phone numbers and payer details as the form is sent.

  • Chat

    Chat widgets often fire their own pixel events with the page the conversation started on.

  • Call tracking

    Number-swap scripts load on every page and report the landing path alongside the call.

The fix

Each leak, mapped to the part that closes it.

Where it leaksProductWhat changes
Service pages
ProductConversion Relay
What changesPage URLs are removed before any conversion is sent.
Insurance verification forms
ProductConversion Relay
What changesThe submission becomes an opaque code. Field values never leave.
Chat
ProductConsent Gateway
What changesThe widget's own tracking is held; chat starts relay server-side.
Call tracking
ProductConsent Gateway
What changesNumber swap runs only after opt-in; qualified calls relay as codes.
Conversions that matter

The four events admissions teams care about.

Each one keeps its full name in your dashboard and reaches the ad network as a code.

  • Calls

    Qualified calls by duration, from CallTrackingMetrics.

    Sent to ad networks as c_a61c

  • Insurance verification

    Form submissions on your verification page.

    Sent to ad networks as c_19bd

  • Chat starts

    A visitor sends a first message.

    Sent to ad networks as c_4e02

  • Admissions

    Admissions from your CRM, matched by click ID. [VERIFY CRM SUPPORT]

    Sent to ad networks as c_7f3a
Regulations to know

What applies to treatment providers.

42 CFR Part 2

Confidentiality of SUD patient records

Part 2 protects records that identify a person as a patient of a federally assisted substance use disorder program. It was amended in 2024. [VERIFY]

Read 42 CFR Part 2 on eCFRNot legal advice.
HHS OCR · 45 CFR Parts 160 and 164

Online tracking guidance

HHS guidance on tracking technologies for HIPAA-regulated entities, revised in 2024 and partly vacated by a federal court. [VERIFY CURRENT STATUS]

Read on HHS.govNot legal advice.
18 U.S.C. § 2511 · state wiretap laws

Wiretap claims

The statutes cited in pixel class actions and in demand letters sent to treatment providers.

Read 18 U.S.C. § 2511Not legal advice.
Questions

From treatment marketers.

Ask us something else
Will Google Ads still optimize for admissions?

Yes. Each conversion reaches Google Ads with the click ID from the ad, so Smart Bidding can learn from it. The conversion name is a code.

We use CallTrackingMetrics. Does that still work?

Yes. Number swap runs after the visitor opts in, and qualified calls relay as codes. CallTrackingMetrics integration

Our chat vendor has its own pixel. What happens to it?

Consent Gateway holds it. Chat starts are reported through Conversion Relay instead.

We received a wiretap demand letter. Can you help?

We can show what your site loads today and what it would load with COMPLI3D. We can't advise on the letter; talk to your counsel. Read our guide

Free tracking scan

See what your treatment site sends today.

A report of every script that loads before consent and where it sends data.

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