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For detox programs

Count every urgent call from your ads. Send none of the detail.

Detox searches turn into phone calls within minutes, often late at night. COMPLI3D reports each call and insurance check to your ad networks as a click ID and an opaque code, after the visitor opts in.

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Typical detox site · beforeSample data
  • /detox/fentanylPath in page view event
  • tel_clickSent with page path
  • /insurance-check?carrier=Query string in pixel URL
  • call_tracking.jsLoads before consent
What typically leaks

Four places a detox site gives itself away.

  • Click-to-call buttons

    A tap on a call button often fires a pixel event that carries the page it came from, like /detox/fentanyl.

  • Quick insurance checks

    Short verification forms can put the carrier or plan in the URL, and auto-capture can pick up names and member IDs.

  • Retargeting audiences

    Audiences built from people who viewed detox pages tell the ad platform who looked for withdrawal care.

  • Location pages

    Paths like /locations/east-valley-detox pair a service with a place in every page view.

The fix

Each leak, mapped to the part that closes it.

Where it leaksProductWhat changes
Click-to-call buttons
ProductConversion Relay
What changesEach call tap is reported as a code with the click ID. The page path is removed.
Quick insurance checks
ProductConversion Relay
What changesThe submission becomes an opaque code. Query strings are stripped, and carrier and member details never leave.
Retargeting audiences
ProductConsent Gateway
What changesBrowser pixels are held, so no audience is built from detox page views. Conversions still relay as codes.
Location pages
ProductConversion Relay
What changesConversions carry no page address, so the service and the place never travel together.
Conversions that matter

The four events intake teams watch.

Each one keeps its full name in your dashboard and reaches the ad network as a code.

  • Qualified calls

    Calls from ads that pass your duration threshold, from CallTrackingMetrics.

    Sent to ad networks as c_a61c

  • Call button taps

    Taps on click-to-call, for the nights when nobody fills in a form.

    Sent to ad networks as c_3d90

  • Insurance checks

    Verification forms sent, without the carrier or plan.

    Sent to ad networks as c_19bd

  • Admissions

    Admissions from your CRM, matched by click ID. [VERIFY CRM SUPPORT]

    Sent to ad networks as c_7f3a
Regulations to know

What applies to detox programs.

42 CFR Part 2

Confidentiality of SUD patient records

Part 2 protects records that identify a person as a patient of a federally assisted substance use disorder program, which can include withdrawal management. It was amended in 2024. [VERIFY]

Read 42 CFR Part 2 on eCFRNot legal advice.
HHS OCR · 45 CFR Parts 160 and 164

Online tracking guidance

HHS guidance on tracking technologies for HIPAA-regulated entities, revised in 2024 and partly vacated by a federal court. [VERIFY CURRENT STATUS]

Read on HHS.govNot legal advice.
18 U.S.C. § 2511 · state wiretap laws

Wiretap claims

The statutes cited in pixel class actions and in demand letters sent to treatment providers, including detox programs.

Read 18 U.S.C. § 2511Not legal advice.
Questions

From detox marketers.

Ask us something else
Most of our conversions are phone calls. Can you measure them?

Yes. Call button taps relay as codes straight away, and qualified calls relay once CallTrackingMetrics marks them. Both carry the click ID from the ad, not the page.

Our insurance form puts the carrier in the URL. Is that a problem?

It can be, if a pixel records the URL. COMPLI3D strips paths and query strings from everything it sends and holds browser pixels until opt-in. It is still worth taking plan details out of your URLs.

Can we still retarget people who visited our detox pages?

Not with audiences built from page views, because COMPLI3D does not send page views to ad networks. You can still optimize campaigns toward conversions, which carry only a click ID and a code.

Is our detox program covered by 42 CFR Part 2?

Many are, if they are federally assisted and provide substance use disorder diagnosis, treatment or referral for treatment. Ask your counsel whether yours is. [VERIFY]

Free tracking scan

See what your detox site sends today.

A report of every script that loads before consent and where it sends data.

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