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COMPLI3D[META LOGO]

Meta conversions, without the pixel on your pages.

Conversion Relay sends your conversions to Meta from our servers. Meta receives the click ID from its own ad and an opaque code. The Meta Pixel stays off your site.

API · Meta Conversions API [VERIFY]

Click ID · fbc, built from fbclid [VERIFY]

Live
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What gets sent

What Meta receives, and what it never does.

Sent
POST /{dataset_id}/eventsSample
// one event inside the "data" array [VERIFY]
{
  "event_name": "c_7f3a",
  "event_time": 1794739320,
  "action_source": "[VERIFY]",
  "user_data": {"fbc":"fb.1.1794739000000.IwAR2xExample"}
}

The fbc value carries the click ID from the Meta ad. The event name is the opaque code. Required fields for each action source to be confirmed against Meta's current documentation. [VERIFY]

Never sent
  • event_source_urlremoved
  • em · ph · fn · lnremoved
  • client_ip_addressremoved
  • client_user_agentremoved
  • external_idremoved
  • custom_data.service · locationremoved

Names, emails, phone numbers, page addresses, IP addresses and device details stay with you.

Setup

Five steps in the dashboard.

No code on your servers. [SETUP TIME]

  1. Connect your Meta Business account.
    Sign in with Meta and grant access to the dataset.
  2. Choose the dataset.
    Pick the dataset (pixel ID) your campaigns optimize toward.
  3. Map conversions to codes.
    Choose which conversions go to Meta. Each gets an opaque code.
  4. Retire the browser pixel.
    Consent Gateway holds it from day one. Remove it from your pages when ready.
  5. Check delivery.
    See each payload in the delivery log, and the events in Meta Events Manager.
Supported conversions

What you can send to Meta.

  • Form submissions

    Contact, insurance verification and assessment forms.

  • Qualified calls

    From CallTrackingMetrics, by duration or outcome.

  • Chat starts

    The first message a visitor sends.

  • Offline outcomes

    Admissions or bookings from your CRM. [VERIFY]

Questions

About Meta.

Ask us something else
Will event match quality go down?

Likely, because we don't send email, phone or IP address. Attribution relies on the click ID. The delivery log shows you every event Meta accepted.

Can I still optimize campaigns for these events?

Yes. Create a custom conversion for each code in Events Manager and optimize toward it.

Does Meta restrict health-related events?

Meta applies its own rules to health-related advertisers and events. Check your account's status in Events Manager. [VERIFY]

Do I keep the Meta Pixel on my pages?

No. Consent Gateway holds it from the moment the snippet is installed, and you can remove it once the relay is live.

Next step

See what your Meta Pixel sends today.

A report of every script that loads before consent and where it sends data.

All integrations