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COMPLI3D[TIKTOK LOGO]

TikTok conversions, without the TikTok Pixel on your pages.

Conversion Relay sends your conversions to TikTok from our servers. TikTok receives the ttclid from its own ad and an opaque code. The TikTok Pixel stays off your site.

API · TikTok Events API [VERIFY]

Click ID · ttclid [VERIFY]

Live
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What gets sent

What TikTok receives, and what it never does.

Sent
POST /open_api/v1.3/event/track/Sample
// one event inside the "data" array [VERIFY]
{
  "event": "c_7f3a",
  "event_time": 1794739320,
  "user": {"ttclid":"E.C.P.example0000"}
}

The ttclid carries the click from the TikTok ad. The event name is the opaque code. Whether TikTok accepts a custom event name here, and which fields it requires for web events, to be confirmed against TikTok's current documentation. [VERIFY]

Never sent
  • user.email · user.phoneremoved
  • user.external_idremoved
  • user.ip · user.user_agentremoved
  • page.url · page.referrerremoved
  • properties.content_nameremoved

Names, emails, phone numbers, page addresses, IP addresses and device details stay with you.

Setup

Five steps in the dashboard.

No code on your servers. [SETUP TIME]

  1. Connect your TikTok Ads account.
    Sign in with TikTok and grant access to the pixel your campaigns use. [VERIFY]
  2. Choose the pixel.
    Pick the pixel (event source) your campaigns optimize toward.
  3. Map conversions to codes.
    Choose which conversions go to TikTok. Each gets an opaque code.
  4. Retire the TikTok Pixel.
    Consent Gateway holds it from day one. Remove it from your pages when ready.
  5. Check delivery.
    See each payload in the delivery log, and the events in TikTok Events Manager.
Supported conversions

What you can send to TikTok.

  • Form submissions

    Contact, insurance verification and assessment forms.

  • Qualified calls

    From CallTrackingMetrics, by duration or outcome.

  • Chat starts

    The first message a visitor sends.

  • Sign-ups

    Accounts created in a telehealth or booking flow, with no plan or condition attached.

Questions

About TikTok.

Ask us something else
Will TikTok still attribute conversions to my ads?

Attribution relies on the ttclid from the ad. Expect fewer matched events than a pixel that sends personal data. The delivery log shows every event TikTok accepted.

Can I use TikTok's standard events instead of codes?

You can map a code to a standard event if a campaign needs one. Check that the standard event's name says nothing about care. [VERIFY]

Does TikTok restrict health-related advertising?

TikTok applies its own policies to health-related ads and data. Check your account against its current policies. [VERIFY]

Do I keep the TikTok Pixel on my pages?

No. Consent Gateway holds it from the moment the snippet is installed, and you can remove it once the relay is live.

Next step

See what the TikTok Pixel sends today.

A report of every script that loads before consent and where it sends data.

All integrations