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COMPLI3D[SNAPCHAT LOGO]

Snapchat conversions, without the Snap Pixel on your pages.

Conversion Relay sends your conversions to Snapchat from our servers. Snap receives the click ID from its own ad and a generic custom event. The Snap Pixel stays off your site.

API · Snap Conversions API [VERIFY]

Click ID · ScCid, sent as sc_click_id [VERIFY]

Live
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What gets sent

What Snapchat receives, and what it never does.

Sent
POST /v3/{pixel_id}/eventsSample
// one event inside the "data" array [VERIFY]
{
  "event_name": "CUSTOM_EVENT_1",
  "event_time": 1794739320,
  "action_source": "[VERIFY]",
  "user_data": {"sc_click_id":"ScCid-example-0000"}
}

The sc_click_id value carries the ScCid from the Snapchat ad. Snap accepts a fixed set of event names, so each code maps to a generic custom event and the map stays in your dashboard. Event names and required fields to be confirmed against Snap's current documentation. [VERIFY]

Never sent
  • em · phremoved
  • client_ip_address · client_user_agentremoved
  • event_source_urlremoved
  • external_idremoved
  • custom_data.item_ids · content_categoryremoved

Names, emails, phone numbers, page addresses, IP addresses and device details stay with you.

Setup

Five steps in the dashboard.

No code on your servers. [SETUP TIME]

  1. Connect your Snapchat ad account.
    Sign in with Snapchat and grant access to the pixel your campaigns use. [VERIFY]
  2. Choose the pixel.
    Pick the Pixel ID your campaigns optimize toward.
  3. Map each code to a custom event.
    Choose which conversions go to Snapchat and which custom event each one uses.
  4. Retire the Snap Pixel.
    Consent Gateway holds it from day one. Remove it from your pages when ready.
  5. Check delivery.
    See each payload in the delivery log, and the events in Snap's Events Manager. [VERIFY]
Supported conversions

What you can send to Snapchat.

  • Form submissions

    Contact, insurance verification and assessment forms.

  • Qualified calls

    From CallTrackingMetrics, by duration or outcome.

  • Chat starts

    The first message a visitor sends.

  • Sign-ups

    Accounts created in a telehealth or booking flow, with no plan or condition attached.

Questions

About Snapchat.

Ask us something else
Why does Snapchat show CUSTOM_EVENT_1 instead of my code?

Snap uses a fixed list of event names. Each code maps to one of them, and the map stays in your dashboard. Snap sees a generic event, which says even less than a code.

How many conversions can I send separately?

As many as Snap's custom events allow. If you need more, group related conversions under one event. [VERIFY]

Does Snapchat restrict health-related advertising?

Snap applies its own policies to health-related ads and to audiences that include younger users. Check your account against its current policies. [VERIFY]

Do I keep the Snap Pixel on my pages?

No. Consent Gateway holds it from the moment the snippet is installed, and you can remove it once the relay is live.

Next step

See what the Snap Pixel sends today.

A report of every script that loads before consent and where it sends data.

All integrations