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COMPLI3D[REDDIT LOGO]

Reddit conversions, without the Reddit Pixel on your pages.

Conversion Relay sends your conversions to Reddit from our servers. Reddit receives the click ID from its own ad and an opaque code. The Reddit Pixel stays off your site.

API · Reddit Conversions API [VERIFY]

Click ID · rdt_cid, sent as click_id [VERIFY]

Live
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What gets sent

What Reddit receives, and what it never does.

Sent
POST /api/v2.0/conversions/events/{ad_account_id}Sample
// one event inside the "events" array [VERIFY]
{
  "event_at": "2026-11-15T19:02:00Z",
  "event_type": {"tracking_type":"Custom","custom_event_name":"c_7f3a"},
  "click_id": "rdt-example-0000"
}

The click_id field carries the rdt_cid from the Reddit ad. The custom event name is the opaque code. Endpoint version and required fields to be confirmed against Reddit's current documentation. [VERIFY]

Never sent
  • user.emailremoved
  • user.external_idremoved
  • user.ip_address · user.user_agentremoved
  • user.uuidremoved
  • event_metadata.productsremoved

Emails, device details, page addresses and anything about the service stay with you.

Setup

Five steps in the dashboard.

No code on your servers. [SETUP TIME]

  1. Connect your Reddit Ads account.
    Create a conversion access token in Reddit Ads and add it in the dashboard. [VERIFY]
  2. Choose the ad account.
    Pick the account and pixel your campaigns report to.
  3. Map conversions to codes.
    Choose which conversions go to Reddit. Each is sent as a custom event named with its code.
  4. Retire the Reddit Pixel.
    Consent Gateway holds it from day one. Remove it from your pages when ready.
  5. Check delivery.
    See each payload in the delivery log, and the events in Reddit's events manager. [VERIFY]
Supported conversions

What you can send to Reddit.

  • Form submissions

    Contact, insurance verification and assessment forms.

  • Qualified calls

    From CallTrackingMetrics, by duration or outcome.

  • Chat starts

    The first message a visitor sends.

  • Offline outcomes

    Admissions or bookings from your CRM. [VERIFY CRM SUPPORT]

Questions

About Reddit.

Ask us something else
Our ads run in recovery and mental health communities. Is that a problem?

Where your ads run is a media and policy decision. COMPLI3D controls what your site sends back: a click ID and a code, not the page or the person.

Will Reddit still attribute conversions?

Attribution relies on the click ID from the ad. Expect fewer matched events than a pixel that sends email or device IDs. The delivery log shows every event Reddit accepted.

Does Reddit restrict health-related advertising?

Reddit applies its own policies to health-related ads. Check your account against its current policies. [VERIFY]

Do I keep the Reddit Pixel on my pages?

No. Consent Gateway holds it from the moment the snippet is installed, and you can remove it once the relay is live.

Next step

See what the Reddit Pixel sends today.

A report of every script that loads before consent and where it sends data.

All integrations