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COMPLI3D[PINTEREST LOGO]

Pinterest conversions, without the Pinterest Tag on your pages.

Conversion Relay sends your conversions to Pinterest from our servers. Pinterest receives the click ID from its own ad and a generic event. The Pinterest Tag stays off your site.

API · Pinterest Conversions API [VERIFY]

Click ID · epik, sent as click_id [VERIFY]

Live
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What gets sent

What Pinterest receives, and what it never does.

Sent
POST /v5/ad_accounts/{ad_account_id}/eventsSample
// one event inside the "data" array [VERIFY]
{
  "event_name": "lead",
  "action_source": "[VERIFY]",
  "event_time": 1794739320,
  "event_id": "evt_0001",
  "user_data": {"click_id":"dj0yJnU9example0000"}
}

The click_id value carries the epik from the Pinterest ad. Pinterest accepts a fixed list of event names, so each code maps to one of them, such as lead, and the map stays in your dashboard. Event names and required fields to be confirmed against Pinterest's current documentation. [VERIFY]

Never sent
  • em · phremoved
  • client_ip_address · client_user_agentremoved
  • external_idremoved
  • event_source_urlremoved
  • custom_data.content_name · content_idsremoved

Names, emails, phone numbers, page addresses, IP addresses and device details stay with you.

Setup

Five steps in the dashboard.

No code on your servers. [SETUP TIME]

  1. Connect your Pinterest business account.
    Sign in with Pinterest and grant access to the ad account. [VERIFY]
  2. Choose the ad account.
    Pick the account your campaigns report to.
  3. Map each code to an event.
    Choose which conversions go to Pinterest and which event each one uses.
  4. Retire the Pinterest Tag.
    Consent Gateway holds it from day one. Remove it from your pages when ready.
  5. Check delivery.
    See each payload in the delivery log, and the events in Pinterest Ads Manager. [VERIFY]
Supported conversions

What you can send to Pinterest.

  • Form submissions

    Contact, assessment and appointment forms.

  • Qualified calls

    From CallTrackingMetrics, by duration or outcome.

  • Chat starts

    The first message a visitor sends.

  • Sign-ups

    Accounts created in a booking or telehealth flow, with no plan or condition attached.

Questions

About Pinterest.

Ask us something else
Why does Pinterest see lead instead of my code?

Pinterest uses a fixed list of event names. Each code maps to one of them, and the map stays in your dashboard. A generic event says even less than a code.

Will fewer conversions match?

Likely, because we don't send email, phone or IP address. Matching relies on the click ID. The delivery log shows every event Pinterest accepted.

Does Pinterest restrict ads about weight, eating or health?

Pinterest has its own policies for health-related ads, including ads about weight loss. Check your campaigns against its current policies. [VERIFY]

Do I keep the Pinterest Tag on my pages?

No. Consent Gateway holds it from the moment the snippet is installed, and you can remove it once the relay is live.

Next step

See what the Pinterest Tag sends today.

A report of every script that loads before consent and where it sends data.

All integrations