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COMPLI3D[LINKEDIN LOGO]

LinkedIn conversions, without the Insight Tag on your pages.

Conversion Relay sends your conversions to LinkedIn from our servers. LinkedIn receives the click ID from its own ad and a conversion rule named with an opaque code. The Insight Tag stays off your site.

API · LinkedIn Conversions API [VERIFY]

Click ID · li_fat_id [VERIFY]

Live
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What gets sent

What LinkedIn receives, and what it never does.

Sent
POST /rest/conversionEventsSample
// one conversion event [VERIFY]
{
  "conversion": "urn:lla:llaPartnerConversion:0000000",
  "conversionHappenedAt": 1794739320000,
  "user": {"userIds":[{"idType":"LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID","idValue":"li-fat-example-0000"}]}
}

The li_fat_id value carries the click from the LinkedIn ad. The conversion rule is named with the opaque code in Campaign Manager, so the event carries only its ID. Required fields to be confirmed against LinkedIn's current documentation. [VERIFY]

Never sent
  • SHA256_EMAILremoved
  • userInfo.firstName · lastNameremoved
  • userInfo.title · companyNameremoved
  • userInfo.countryCoderemoved
  • page URL · referrerremoved

Names, emails, job details and page addresses stay with you.

Setup

Five steps, two of them in Campaign Manager.

No code on your servers. [SETUP TIME]

  1. Connect your LinkedIn ad account.
    Sign in with LinkedIn and grant access to the ad account. [VERIFY]
  2. Turn on enhanced conversion tracking.
    This adds LinkedIn's click ID to ad clicks so conversions can be matched. [VERIFY]
  3. Create a conversion rule for each code.
    In Campaign Manager, choose the Conversions API as the source and name the rule with its code. [VERIFY]
  4. Retire the Insight Tag.
    Consent Gateway holds it from day one. Remove it from your pages when ready.
  5. Check delivery.
    See each event in the delivery log, and the conversions in Campaign Manager.
Supported conversions

What you can send to LinkedIn.

  • Referral partner inquiries

    Forms from clinicians, case managers and other referral sources.

  • Job applications

    Applications started from your careers pages.

  • Contact forms

    General and partnership inquiries.

  • Offline outcomes

    Signed referral agreements or hires from your CRM. [VERIFY CRM SUPPORT]

Questions

About LinkedIn.

Ask us something else
Why would a healthcare provider advertise on LinkedIn?

Many use it to reach referral sources, employers and clinical staff rather than patients. The same rule applies: LinkedIn gets a click ID and a code.

Will fewer conversions match?

Likely, because we don't send email or job details. Matching relies on LinkedIn's click ID. The delivery log shows every event LinkedIn accepted.

Can I still build retargeting audiences from site visits?

Not from page views, because the Insight Tag is held. Conversions still reach LinkedIn as codes for reporting and optimization.

Do I keep the Insight Tag on my pages?

No. Consent Gateway holds it from the moment the snippet is installed, and you can remove it once the relay is live.

Next step

See what the LinkedIn Insight Tag sends today.

A report of every script that loads before consent and where it sends data.

All integrations